1) Make every night special, whether it be an added division, a hot dog eating contest, a stunt show, or added laps to an existing division. Announce this a month in advance. It is all about value to the fans.

2) The days of running five and six divisions of cars are over unless you run a tight ship (and many tracks around here do not). At a maximum four divisions should be racing on any given night, and make them all look different.

3) If you are going to have a 15 minute intermission, why not do something to entertain the fans during that time? Bring a few cars to your track's mid way or line up the first feature on frontstretch and host a "pre-race show" or an autograph session.

4) Remember that the fans are also suffering from the economic crunch and therefore are looking at cheaper forms of entertainment. $10 is the most an admission ticket to a regular show should cost.

5) Always have something for kids!!! Clowns, candy tosses, bike races, and penny gold rushes are a great way to captivate the young race fan. And most of your older fans first came to the races as a child.

That's all for this time, I'd like to see some of these things implemented at the local tracks.

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